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Practice Law. Manage Business. Enjoy Life.

Schedule

Italian Conference Center, Milwaukee
November 29 & 30, 2007
 
TRACKS / COLOR LEGENDS:
Plenary Sessions: 4 sessions (two on first day, two on second day)
Substantive Law Track: 9 sessions (five on first day, four on second day)
Practice Management Track: 9 sessions (five on first day, four on second day)
Technology Track:  9 sessions (five on first day, four on second day)
Ethics/Quality of Life Track:   9 sessions (five on first day, four on second day)

 
2007 Wisconsin Solo & Small Firm Conference
CLE and Event Schedule – Day One
Time
Track 1
Substantive Law
 
Track 2
Practice Management
 
Track 3
Technology

 
Track 4
Ethics/Quality of Life

 
8:00 – 8:30
Registration and Continental Breakfast
8:30 – 8:45
Welcome and Introduction – Thomas J. Basting, Sr., President, State Bar of Wisconsin
8:45 – 9:45
Session 1: Plenary
Plenary Session
 
Featuring national speaker, author and attorney Michael Brandwein.
9:45 – 10:00
Sponsor Break – Visit the Exhibits / Refreshment Break
 
10:00 – 10:50 Session 2
 


Speakers: Lowell E. Sweet,
Nerino J. Petro Jr.


Speakers: Mary Koshollek,
Ross L. Kodner, Tom Dressel, Jennifer Hatlen    

Holding it Together so the Practice Doesn’t Pull You Apart: Specific Skills for Balancing Life, Work and Success in Positive Ways


Speaker: Michael Brandwein

 

10:50 – 11:05
Sponsor Break – Visit the Exhibits / Refreshment Break
 
11:05 – 11:55 Session 3
 
 
Speakers: Sarah E. Blackwell, Daniel S. Davis
 
 
 
11:55 – 12:10
Sponsor Break – Visit the Exhibits / Refreshment Break
12:15 – 1:15
 
Session 4: Plenary

Luncheon and Keynote Speaker

Prize Drawing!

Judge Daniel P. Anderson, Wisconsin Court of Appeals District II
1:15 – 1:30
Sponsor Break – Visit the Exhibits / Refreshment Break
Time
Track 1
Substantive Law
Track 2
Practice Management
Track 3
Technology

Track 4
Ethics/Quality of Life
1:30 – 2:30
Session 5
 
Speaker: Gregg M. Herman
 
Speaker: Daniel L. Shneidman 

                 
 
 
 
Speaker: Hon. Janine P. Geske
2:30 – 2:45
Sponsor Break – Visit the Exhibits / Refreshment Break
2:45 – 3:45 Session 6
 
 
 
 
 
 
3:45 – 4:00
Sponsor Break – Visit the Exhibits / Refreshment Break
 
4:00 – 5:00 Session 7
Vendor session
Vendor Session
Vendor Session
Vendor Session
5:00 – 6:30
Reception
 
2007 Wisconsin Solo & Small Firm Conference
CLE and Event Schedule – Day Two
Time
Track 1
Substantive Law
 
Track 2
Practice Management
 
Track 3
Technology

 
Track 4
Ethics/Quality of Life

 
8:00 – 8:30
Registration and Continental Breakfast
 
 
8:45 – 9:45
 
Session 8: Plenary
Speakers: Atty.Nerino Petro Jr. (Moderator), Mr. Art Saffran, Ms. Beverly Butula, Atty. Ross Kodner, Atty. Carl Edenhofer
 
9:45 – 10:00
Sponsor Break – Visit the Exhibits / Refreshment Break
 
10:00 – 10:50 Session 9
 
 
Speaker:  Sandy Swartzberg
 
Speaker: Magaret M. Ley
 
Speaker: Ross Kodner, Abraham Liebsch
 
 
10:50 – 11:05
Sponsor Break – Visit the Exhibits / Refreshment Break
 
11:05 – 11:55 Session 10
 
Speaker: Jay A. Urban
 
Speaker: Bonnie Shucha
 
 
Speaker: Cd Vann
11:55 – 12:10
Sponsor Break – Visit the Exhibits / Refreshment Break
12:15 – 1:15
Session 11:
Plenary

Greetings, David A. Westrup, President, Milwaukee Bar Association Luncheon

Prize Drawing!    

Take this opportunity to network with your fellow solo and small firm practitioners.            
1:15 – 1:30
Sponsor Break – Visit the Exhibits / Refreshment Break
Time
Track 1
Substantive Law
Track 2
Practice Management
Track 3
Technology

Track 4
Ethics/Quality of Life
1:30 – 2:20
Session 12
 
 
Speaker: Joan B. Farrell
 
 
2:20 – 2:35
Sponsor Break – Visit the Exhibits / Refreshment Break
2:35 – 3:20 Session 13
 
 
 
 
Speaker: Ross L. Kodner
 
3:20– 4:00
Sponsor Break – Visit the Exhibits / Refreshment Break
 
4:00-6:00
Sponsor break-down
 
 
 
 
 

Thursday’s opening session:
THERE’S NO FUN IN FUNGIBLE: How to Develop the Defi nite Delivery of Distinctive Services in the Practice of Law
Michael Brandwein, lawyer, educator, author, speaker
There’s more to the successful practice of law than the quality of the legal product. The way that product is delivered is what builds our reputation as the "must have" lawyer or firm. Solo practitioners and small firms can easily compete with larger firms by focusing on not just substance, but process - developing strong relationships, trust, superb communication, and more. This acclaimed, practical session demonstrates exactly what to say and do to get this done and make your services stand out so that clients and potential clients see your distinctive value.
About the speaker: MICHAEL BRANDWEIN received his Juris Doctor degree from the University of Chicago Law School and was a partner and trial lawyer in a Chicago firm. He is the author of three books on managing and training staff and leadership development and wrote and presented three Emmy® award-winning television shows on communication skills. In addition to his work for individual firms, he is one of the highest rated keynoters at many national conferences, including the ABA Bar Leadership Institute and Section Offi cers Conference, the Association of Legal Administrators, and many others. An expert in communication, team-building, and customer service, his corporate clients include many of the largest companies in the world. He was chosen by Successful Meetings magazine as one of the nation’s top speakers.

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Thursday’s luncheon keynote:
How to Lose An Appeal
Judge Daniel P. Anderson, Wisconsin Court of Appeals District II, Waukesha
Our luncheon speaker’s unique look at appellate practice aims to engage and inform Wisconsin attorneys. Here’s a brief preview: There may come a time in your legal career when you will want to lose an appeal to insure the greater good or, more likely, promote your own career. In this presentation, you will learn at least 25 tips guaranteed to help you jump-start your career by losing your next appeal. You will leave the presentation having learned that the more mistakes you make in motion practice, brief writing and oral argument, the better the chance you will have to move on to bigger and better things.
About the speaker: THE HONORABLE DANIEL P. ANDERSON has served on the Wisconsin Court of Appeals, District II, since 1990 and is currently serving his third term as Presiding Judge. Before joining the Court of Appeals, he served as a Sheboygan County Circuit Judge. He is a former volunteer faculty member of both the National Judicial College and the Wisconsin Judicial College. Judge Anderson has taught numerous courses on the state and national level; many of them focusing on technology and the law. He is a member of the State Bar’s Bench- Bar Committee and he has served on P.P.A.C., the Wisconsin Judicial Council and the Information Technology Strategic Planning Committee. Judge Anderson is a graduate of the University of Wisconsin, Madison and the University of Wisconsin Law School; cum laude.

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Friday’s opening session:
60 Top Solo & Small Firm Practice Tips in 60 Minutes
Nerino J. Petro Jr., State Bar of Wisconsin, Madison (Moderator), Art Saffran, Saffran Technology, LLC, Madison, Ross L. Kodner, MicroLaw, Inc., Milwaukee, Beverly Butula, Davis & Kuelthau, Milwaukee, Carl R. Edenhofer, Edenhofer Law Offices
This all-new, rapid-fire panel discussion will offer the best practice tips for you to use right now! Panel members will share the latest Web sites, gadgets, tools, and tips to help every small-firm lawyer and staffer - from Windows tips, the inside scoop about scanning, compensation ideas, hints about leasing, and more.

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Track 1 Substantive Law

Session 2 - 10:00-10:50, Thursday
Fundamentals of Intellectual Property for the Solo and Small Firm Practitioner
Jascha Beck Walter, DeWitt Ross & Stevens SC, Brookfield
Find out what you need to know about copyrights, trademarks, and patents to help your clients.

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Session 3 - 11:05-11:55, Thursday
So You Want To Win on Appeal? 10 Things Not To Do
Anne Berleman Kearney, Appellate Consulting Group, Milwaukee
An experienced appellate attorney helps you learn how to avoid mistakes that can derail your case.

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Session 5 - 1:30-2:30, Thursday
Family Law Practitioner’s Guide to Practicing Law, Managing Business and Enjoying Life
Gregg M. Herman, Loeb & Herman SC, Milwaukee
If you think you already know all you need to about family law, think again. This session will inspire you to rethink your approach to your practice.

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Session 6 - 2:45-3:45, Thursday
Decrypting the Tax Applications of Computer Hardware and Software
Douglas H. Frazer, DeWitt Ross & Stevens SC, Brookfield
Unravel the mysteries surrounding the tax applications of computer hardware and software. This practical program is one you don’t want to miss.

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Session 9 - 10:00-10:50, Friday
Selling the Business: A Lawyer’s Checklist
Sandy Swartzberg, DeWitt Ross & Stevens SC,
Brookfield It takes more than placing a "for sale" ad to successfully sell a small business. Learn all you need to know about the process - from beginning to end.

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Session 10 - 11:05-11:55, Friday
Using Creativity and Technology to Win a Personal Injury Case So You and Your Client Can Enjoy Life
Jay A. Urban, Urban & Taylor, s.c., Milwaukee
Do you want to maximize your efforts and minimize your stress when it comes to handling personal injury cases? Then don’t miss this session, packed with proven tips and techniques.

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Session 12 - 1:30-2:20, Friday
Common Issues in Trust and Estate Litigation
Robert J. Welcenbach, Welcenbach Law Offices SC, Milwaukee
Whether you’re new to trust and estate litigation, or simply want an update, get the overview you need to succeed.

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Session 13 - 2:35-3:20, Friday
How to Prepare Yourself and Your Client for Successful Mediation
Natalie C. Fleury, Marquette University Law School, Dispute Resolution Program
What should you and your client expect when you walk into mediation? Does it depend on the type of dispute? This fast-paced program will offer practical advice on getting the most out of the process.

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Track 2 Practice Management

Session 2 - 10:00-10:50, Thursday
Surviving the First Years: How to Avoid Common Financial Management Problems
Lowell E. Sweet, Sweet & Maier SC, Elkhorn, Nerino J. Petro Jr., State Bar of Wisconsin, Madison
Many businesses fail during their early years because of poor fi nancial decisions. Learn to identify key fi nancial issues, and how to respond, to maximize your chances of success. You’ve mastered the art of practicing law. Now master the art of financial management.

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Session 3 - 11:05-11:55, Thursday
Marketing 101: Creating Your Firm Identity
Sarah E. Blackwell, Blackwell Law Group SC, Milwaukee; Daniel S. Davis, Davis & Gelshenen LLP, Milwaukee; Jennifer Hatlen, Godfrey & Kahn, Milwaukee
A sound marketing plan often distinguishes the moderately successful business from the highly successful one. Marketing communicates a visual and verbal message about your firm, to attract potential clients. Get in touch with your creative side and make your firm memorable to clients.

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Session 5 - 1:30-2:30, Thursday
The Lawyer as Employer: Hiring, Firing and Managing Employees in Wisconsin
Daniel L. Shneidman, Shneidman Law S.C., Milwaukee
Employees are valuable resources, vital to the success of your business. Explore the basics of hiring, fi ring, and managing employees in Wisconsin and learn how to avoid common mistakes that can lead to expensive consequences.

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Session 6 - 2:45-3:45, Thursday
Succession Planning: Are You Ready for the Future?
Amanda J. McCormack, Angemeier & Rogers LLP, Milwaukee
We all feel like we’ll live forever - and put off planning for retirement and death. But when the time comes to prepare for the inevitable, you need to take into account your business as well as your personal life. Discover issues you need to consider and the best solution for your firm.

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Session 9 - 10:00-10:50, Friday
Being the Boss: How to Recruit, Train and Retain Associates
Margaret M. Ley, Truly HR, Milwaukee
If your practice has grown large enough to support an associate, is it also ready to retain that person? Learn strategies for successful recruitment, training, and retention of associates, and reap the benefi ts of attracting talented associates who have the skills you need to take your firm to the next level.

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Session 10 - 11:05-11:55, Friday
Build Better Briefs: A Guide to Legal Research and Citation Tools on the Internet
Bonnie Shucha, UW Law Library, Madison
The Internet is a constantly growing source of information. So how do you fi nd what you need? And once you fi nd it, how do you cite it in legal documents and use it to the best advantage of your clients? Take a fascinating walk through the world of Internet resources, and open up to new tools and citation formats.

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Session 12 - 1:30-2:20, Friday
Saving Time: Practical Tips on Drafting Documents
Joan B. Farrell, Bartels Farrell Law Offices, Milwaukee
Wish you had more time to focus on building your practice? First, stop re-inventing the wheel - many law practice documents can be standardized, saving valuable time and money. Pick up even more tips in this useful seminar and get rolling in the right direction.

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Session 13 - 2:35-3:20, Friday
Employee Benefits: What Can You Use Without Bankrupting Your Firm?
Bruce A. Mcllnay
Employee benefi ts are those extra perks that make jobs more attractive, and employees more committed to their firms. Find out which benefi ts you can offer, how to make them affordable, and which benefi ts to give yourself too!

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Track 3 Technology

Session 2 - 10:00-10:50, Thursday
Mastering "Geek Speak": A Practical Primer on Tech Help and Support Resources
Mary Koshollek, Godfrey & Kahn, Milwaukee (Moderator), Tom Dressel, Godfrey & Kahn, Milwaukee; Jennifer Hatlen, Godfrey & Kahn, Milwaukee; Ross L. Kodner, MicroLaw, Inc., Milwaukee
Listen in how to fi nd and choose consultants and investigate the "gotchas" of using generic consultants. Figure out how to spot consultants who are really vendors and what that means to your implementation. Plus, discover online helpdesk options and how to get just the right support mix for implementations and ongoing support for your office.

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Session 3 - 11:05-11:55, Thursday
Technology for Tightwads: Free and Cheap Tools to Power Your Practice
Mary Koshollek, Godfrey & Kahn, Milwaukee, Catherine Sanders-Reach, ABA Legal Technology Resource Center, Chicago; Nerino J. Petro Jr.,State Bar of Wisconsin, Madison
Everybody likes to get something for nothing. The range of free and almost-free technology tools is nearly limitless. Our experienced tightwads will share their secrets of the best low-cost and no-cost tools to help you run your practice better, no matter how small your budget.

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Session 5 - 1:30-2:30, Thursday
Real World Pile Management: Help! I’m Buried in Paper and Email and Can’t Get Up!
Nerino J. Petro Jr., State Bar of Wisconsin, Madison, Ross L. Kodner, MicroLaw, Inc., Milwaukee, Catherine Sanders-Reach, ABA Legal Technology Resource Center, Chicago
Piles of paper, digital documents, emails, and attachments conspire to bury us every day. But there are practical ways you can dig out from these piles. Get the "shovels" you need in the form of document/ email management tips and more during this insightful session.

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Session 6 - 2:45-3:45, Thursday
Safe Computing: Protecting Your Practice and Your Clients from Digital Disasters
Nerino J. Petro Jr., State Bar of Wisconsin, Madison, Catherine Sanders-Reach, ABA Legal Technology Resource Center, Chicago
In Wisconsin, we’re fortunate not to be affected by natural disasters such as earthquakes or hurricanes. But "digital disasters" can befall any unwary practitioner. Explore the perils of metadata, inadequate backup, incomplete security, and failure to protect confi dential info. And learn how to avoid them by creating an effective disaster plan.

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Session 9 - 10:00-10:50, Friday
Microsoft Office 2007 and Windows Vista: A Smart Guide for Solo & Small Firm Lawyers
Ross Kodner and Abraham Liebsch, MicroLaw, Inc., Milwaukee
If you’re buying a new computer system, it may come with Microsoft Offi ce 2007 or Windows Vista. This session tells you how to transition to these new products, and the best ways to survive and thrive with these systems - techniques, strategies, and add-on tools.

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Session 10 - 11:05-11:55, Friday
The Smart Shopper: Technology to Buy Right Now
Art Saffran, Saffran Technology, LLC, Madison, Ross L. Kodner, MicroLaw, Inc., Milwaukee
Learn to "buy right and spend smart" - from laptops, desktops, and servers, to printers, scanners, and PDAs. Is it best to order computers online? What about association membership discounts? Should you buy a Mac for your law offi ce? Find the answers you can put to use immediately!

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Session 12 - 1:30-2:20, Friday
Web Page Design: Can You Really Do It Yourself?
Daniel Conderman, State Bar of Wisconsin, Madison; Jim Taugher, CI Designs, Inc., Milwaukee
Drop by for some practical tips on what works - and what doesn’t - in Web page design, as a few of your fellow solo and small-firm practitioners have their efforts critiqued by the experts.

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Session 13 - 2:35-3:20, Friday
Improving Your Outlook: Twisting and Turning Microsoft Outlook for Lawyers
Ross L. Kodner, MicroLaw, Inc., Milwaukee
Microsoft Outlook is perhaps the most ubiquitous of all legal technology tools, since we receive email every day. Discover its hidden tools - including smarter calendaring and address book management - to solve your case management system. We’ll show you how!

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Track 4 Ethics/Quality of Life

Session 2 - 10:00-10:50, Thursday
Holding it Together so the Practice Doesn’t Pull You Apart: Specific Skills for Balancing Life, Work, and Success in Positive Ways
Michael Brandwein
This fast-paced session is packed with specifi c techniques you can use to deal with a wide variety of challenges to lawyers, including the confi dent handling of stress, anxiety, lack of time, balancing personal and professional goals, developing positive relationships with others personally and professionally, and more. You’ll be recharged and revitalized with new tools for success.

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Session 3 - 11:05-11:55, Thursday
Trust Account Issues You Can Bank On
Timothy J. Pierce, State Bar of Wisconsin, Madison, Mary Hoeft Smith, Wisconsin Supreme Court, Offi ce of Lawyer Regulation, Dean R. Dietrich, Ruder Ware LLSC, Wausau (moderator)
You may have heard about the new ethics rules, but do you really understand how they’ll impact your practice? This discussion will explain how you can ensure you’re following the rules.

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Session 5 - 1:30-2:30, Thursday
Can You Join the Ranks of the Peacemakers?
Hon. Janine P. Geske, Marquette University Law School
Hear how your life and work may be affected by the Community Peacemaking Project, which seeks to respond to hate crimes and intolerance through restorative justice dialogue.

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Session 6 - 2:45-3:45, Thursday
Moving On: What You Need to Know Before Changing Firms
Timothy J. Pierce, State Bar of Wisconsin, Madison, Dean R. Dietrich, Ruder Ware LLSC, Wausau
Whether you’re leaving a firm to practice solo, making a move to another firm, or winding up a solo practice to work for someone else, the ethical considerations are exactly the same. Find out what you need to know before making your move.

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Session 9 - 10:00-10:50, Friday
The Ethics of Internet Marketing
William Hornsby, ABA Division for Legal Services, Chicago, Nancy Roberts Linder, Linder Consulting, La Grange, Illinois
Learn how to build your practice effectively and, most importantly, ethically by using these proven tips and techniques.

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Session 10 - 11:05-11:55, Friday
Face-to-Face: Learning to Love Networking
CD Vann, Network Soho & Magazine Soho, Milwaukee
Learn how to make networking - especially with non-lawyers - less scary by looking to your existing relationships.

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Session 12 - 1:30-2:20, Friday
What You Don’t Know Might Hurt: Exploring the Pitfalls of Technology Under the Ethics Rules
Dean R. Dietrich, Ruder Ware LLSC, Wausau
The State Bar of Wisconsin’s Professionalism Committee developed this program to help you avoid common ethical problems stemming from our everincreasing use of technology. If you use a computer or other electronic tools in your practice, you can’t afford to miss this.

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Session 13 - 2:35-3:20, Friday
Are we chasing the wind? The daily mystery of happiness (and the law!)
Styles as Stress Ecology Tools Dr. Gregory Van Rybroek, Wisconsin Lawyers Assistance Program, Madison
This presentation will explore intrapersonal and interpersonal communication styles using affirmation, humor, and assertion to reduce stress in the workplace and at home.

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